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  4. How are visits counted ?

How are visits counted ?

Our price is partly based on the number of monthly visits to your site, so a precise definition of the number of "visits" and the method of calculation is necessary for better understanding.

For fair distribution, WPScale has introduced quotas of unique visits according to subscriptions taken out. Here are the visit quotas linked to subscriptions :

  • Personal Offer 1 WP : 35,000 unique visits / month
  • Personal Offer + 3 WP : 70,000 unique visits / month
  • Professional Offer 5 WP : 100,000 unique visits / month
  • Business Offer 10 WP : 150,000 unique visits / month
  • Company Offers +25 WP : upon written, signed quotation

If the number of visits exceeds the quota allowed by your subscription, we will contact you and offer the option to upgrade to a higher subscription or migrate to a tailor-made offer.


There are two fundamental questions :

  1. How is a "visit" defined ?
  2. How to measure "visits" in practice ?

Definition of a "visit"

Here are some events that allow us to define if the action is a real visit or not :

  • When someone arrives on the site, loads the page and stays for 31 seconds, it's a visit.
    • If the same person then clicks on a link and sees another page, this is not a new visit; it's all part of the same visit.
    • If that same person doesn’t have cookies or JavaScript, it’s counted as one visit.
    • If the same person loads the site with different browsers, it’s still not a new visit; it's all part of the same one.
    • If that same person bookmarks your site, leaves it, then comes back 31 days later, it's a new visit.
  • When a robot loads the site (like a Google or Bing which are search robots), it's one visit, but if a robot scans 100 pages quickly, it's equal to one visit. (You might disagree that a robot is identified as a "visitor", but it’s considered that from a hosting point of view, we still have to process and serve all these pages as if it were a person, so from a cost or scaling point of view, collector robots are counted the same way as human beings.)

Does this action count as a visit ?

In the case of a "quick rebound." Suppose a "human" visitor clicks on a link to the site, then before the site loads, the person clicks "back. ».

Our servers still have to render and try to return the page, so in that sense, "yes". But the person hasn’t seen the site and Google Analytics will not count it, so in this sense "no". Because we need the notion of "visit" to correspond to "the amount of computer resources needed to serve the traffic", we’ll stick with "yes" because our servers are operating.

Thus, rather than attempting to write an exact definition of a "visit", we will simply say that : whatever the action, it must be compatible with all the above-written notions.

Exception: we do not count "image visits" with respect to traffic.

There is a special type of "visit" as defined above that we do not count on your behalf. This is a visit that only affects static content (usually an image), but doesn’t load a normal page of your site.

Other actions:

Autres actions:

  • You’re not using a CDN,
  • Facebook campaigns, Twitter, etc.
  • Integration of images in email campaigns.

Although this doesn’t represent real traffic to your site, and is out of your control, these actions represent a real cost for our services.

Therefore, if your traffic is generated by this type of action, we advise you to activate a CDN, or to upgrade your WPScale package.

Measuring a "visit"

This is where things get complicated ;)

It's tempting to say, "If Google Analytics says that the 'number of visitors in a month equals the number of visits in a month". But it’s clear that this measure doesn’t meet the above definition. GA doesn’t measure bot traffic or rapid bounce. And GA counts double when a person uses two browsers or (sometimes) has disabled cookies.

We want to keep things clear and simple. So we settled on this metric :

We take the number of unique IP addresses viewed over a 24-hour period regardless of the number of "visits" to the site during that period. The number of "visits" in a given month is the sum of these daily visits during the month.

Are the above conditions required ?

  • Yes, because it's an IP address.
  • Yes, because it's the same IP address, so it won't be counted again.
  • Yes, because we don’t use cookies or Javascript or any other browser feature.
  • Yes, because it's network-related, not browser-related.
  • Yes, because we reset our unique IP address every day.
  • Yes, because robots and humans are treated the same - both have an IP address.
  • Yes, because robots have IP addresses, so they will be consolidated in one day, but will count again the next day.
  • Yes, because we'll see the action in our logs.

What happens if you exceed the visit quota ?

Your number of visits exceeds the quota of your subscription :

    • Billing of an extra €1 per 1,000 additional visitors over your quota. That means for your "Personal - 1 WP" subscription at €24.90 inc tax, the quota is 30,000 unique visitors per month. If you reach 35,000 unique visits over a month, WPScale will charge you €5 in addition to your subscription.
    • If you exceed your quota by 10,000 visitors, you’ll be charged an extra €10.
  • Recurring overruns :  a member of the WPScale team will contact you and invite you to upgrade your subscription or use a CDN.
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